SPRING PR and Jasper Alliance London Limited have signed a Memorandum of Cooperation agreement, which will provide opportunities to local businesses and their leaders to present themselves appropriately to promising new foreign markets through strategic and effective proper public relations communications.


The co-founder of SPRING PR Company, head of communications and international relations Tatevik Simonyan speaking from Yerevan, Armenia explains:

“Collaboration discussions with Jasper Alliance London Limited began in 2019, when we hosted the IPRA GWA 2019 Awards and Gala Dinner in Yerevan. Now, conditioned by this pandemic, communications have taken on a new context and become more than global, without recognition of geographical boundaries, so the time is right to expand and develop.



Tatevik added: “This collaboration is significant because the British market is open, interested, and promising for Armenian businesses, especially in this post-Brexit phase. This agreement is particularly important for us in terms of international PR education. The UK, and especially London, plays a significant role in the development of the public relations sphere of influence, and the traditions and approaches of British PR expertise have always guided us. Given that 80% of all company leaders spend most of their time managing public relations to gain a strong reputation, but few are formally trained in PR, often it is a 50/50 hit and miss ratio. We want the potential for Armenia’s success rate to be between 90-100%. That is why this collaboration is important for international professional development in Armenia. This multi-profile collaboration for bespoke training and consulting with our partners from Jasper Alliance London Limited will bring us a rich knowledge base to improve the performance of companies and organizational leaders”.



“Jasper Alliance London Limited, is an award-winning London based internationally accredited company that consults and trains in organisational development globally, with many ‘world first’ accomplishments.. All completions receive international certificates, signed by our Cambridge University educated Chairman, and co-founder, Allan Spink”. said Jacqueline Purcell, CEO and Co-founder of Jasper Alliance London Limited.

“We are delighted to form an alliance with SPRING PR to enable public relations, communication and presentation leadership advantage to Armenian companies. Our company delights in cross cultural engagement and we invite you to discover and learn how we can connect and prepare you for anywhere in the world”:  Jacqueline added.

Jacqueline is a Chartered PR Practitioner, IPRA Board Member for UK and Ireland, Fellow of the Higher Education Academy UK, and Fellow of the Royal Society (RSA) and recently received her second fellowship in Public Relations. She is a Gold Standard, Cutlip and Center graduate with an academic and international ‘train and consult’ background.



In June 2020, SPRING PR signed memorandums of collaboration with its international partners Stratcomm Africa, the European M3 Communications Group, Inc. and the Georgian PR Consulting Group.

This new co-operation with Jasper Alliance London Limited is expected to fast track companies and organizational leaders with the full spectrum of international public relations skills and techniques in Armenia or in London.