In crisis situations the communication process and its nature are undergoing significant changes. Due to Pandemic, communication unfolded differently urging many organizations to not only fundamentally change their previously developed communication strategies, but also to undergo serious transformations.

Today many local companies face the challenge of establishing and enhancing new relationships with their target audiences, as well as being represented in foreign markets, the overcoming and further success of which is largely determined by competent and ethical communication.  

SPRING PR a leading communications company in Armenia expanding its international cooperation network has signed memorandums of collaboration with its partners, leading international and major PR agencies of Georgia, Russia, UK, Europe, Africa, AUE and Japan, the aim of which is to enable Armenian businesses to overcome the crisis operatively, to present themselves in attractive and promising foreign markets with literate and effective communications through close cooperation between Armenian and major international PR agencies.    

SPRING PR has signed another memorandum of cooperation with its strategic partner Georgian PR Consulting Group, which aims to assist Armenian and Georgian businesses in the processes of crisis communication management and counteracting crisis challenges, as well as to help conduct in-depth and comprehensive analysis, study and assess business opportunities in the new reality and new markets.

Tatevik Simonyan, co-founder, Head of Communications and International Relations of SPRING PR company, referring to the memorandum signed with Georgian partners, noted that it was a continuation of long-term strategic collaboration.

“During the 11 years of our activity, as a company in the sphere of communications, we have developed a wide network of foreign partners. Georgian PR Consulting Group is one of the oldest and strategic partners of SPRING PR, with whom we have established strong relations as a result of long-term and effective cooperation. In order to respond to the challenges the businesses face in this crisis situation, we, the specialists of communication sphere, have more than ever emphasized the importance of mobilizing the resources and harnessing the knowledge and experience of both sides in the process of conducting communications for enterprises operating in our countries. Georgia, as a foreign market, has always been and remains attractive for local businesses. Armenian-Georgian business relations are vital for both countries, hence this collaboration is important in terms of business development prospects in Armenia and Georgia. This is an opportunity for organizations and businesses in both countries to take up their positions in these markets through ethically correct, targeted, addressed and efficient communication and to cope with the crisis”.

According to Givi Khachapuridze, Founding Director of the Georgian PR Consulting Group, in this crisis support to start-up businesses is more essential, hence Armenian and Georgian PR companies will render assistance to them to take up a position in the market.

“Supporting a business, especially in the post-crisis period, is the most important regardless of whether the business is big, medium or small. That is why we have signed a memorandum of collaboration, according to which we will provide consultancy services in Armenia and Georgia with special conditions. Both sides have a strong desire and willingness to support Armenian and Georgian businesses to confront current challenges, overcome difficulties in order to promote the economic development of the two countries”.