On December 18, the Big Christmas Market with Coca-Cola - the season’s most exciting holiday event - opened at the Meridian Expo Center. With hundreds of colorful New Year-themed pavilions, sparkling lights, and festive surprises, the market is full of holiday spirit, raffles, and gifts.

At the IDBank, Idram, and idplus pavilion, visitors were welcomed with information about special holiday bonuses. Guests can use Idram to pay at most pavilions and earn rewards. To make things easier, terminals are available for topping up wallets and making QR payments with exclusive bonuses.

According to Zinaida Martirosyan, Head of Operational Support for the Idplus product, the Idplus loyalty platform has become a favorite among partners and customers: “Customers earn bonuses for their purchases, turning everyday shopping into a rewarding experience. The New Year is the perfect time to surprise our customers. During the Big Christmas Market, shoppers can earn a 25% bonus on purchases at almost all stalls. These bonuses can then be used for further purchases within the same market.”

Tatevik Hovhannisyan, Head of Marketing division at Idram and IDBank, highlighted that bonuses are just one of the many great offers available: “The Rocket Line digital installment plan is also available during the holiday market. This allows customers to make more purchases with special offers and even postpone payments if needed.”

Diana Haroyan, Head of Marketing and Communications at Big Projects, shared that IDBank, Idram, and idplus have been long-time partners of Big Projects for this market and other exhibitions: “These companies participate in the Big Christmas Market every year, bringing a new gift for both our visitors and the market itself.”

This year, IDBank, Idram, and idplus have joined the market as sponsors.

The market will run until December 22.

Companies are supervised by RA CBA.