Armenian SPRING PR company and African Strategic Communications Africa (Stratcomm Africa) signed a Memorandum of Collaboration.

With this memorandum, the two leading communications companies will assist Armenian businesses to take up positions in the target markets in the countries of Africa through consulting and research services in the field of strategic PR communications.

In the struggle against the COVID-19 pandemic and the crisis caused by it, the communications industry is undergoing significant transformations around the world. In the context of these transformations, SPRING PR aims to enable Armenian businesses to overcome the crisis proactively, as they present themselves in attractive and promising foreign markets with strategic and effective communications through close cooperation with major international PR agencies.

It should be noted that, earlier, SPRING PR had signed a memorandum of collaboration with Georgian PR Consulting Group.


Tatevik Simonyan, co-founder of SPRING PR, emphasized that such collaboration is an opportunity for Armenia to strengthen connections with potential markets in the countries of the African continent.
“During the 11 years of our existence as a company in the field of communications, we have cooperated with individual experts and companies from around the world and developed a wide network of partnerships. We highly appreciate this new cooperation with our African partners, which enables Armenian businesses to gain access to the promising markets of the African continent which are, at the moment not so well known to Armenian companies.

In the course of our professional discussions, we perceived that we have the same vision and goals for the development of the communication sector; therefore, we decided to unite our efforts and this memorandum of collaboration is the starting point in this regard. Mobilization of capacities of communications specialists from around the world is more important than ever in this new reality.


Communications have no boundaries. Hence our teams will help to respond to the global challenges we are all facing today and to promote the development of Armenian businesses in those markets through ethical and effective communication. Agriculture and technology are priority sectors that some Armenian companies are already expressing a serious interest in,” said Tatevik Simonyan.

For her part, Esther A.N. Cobbah, Chief Executive Officer of Stratcomm Africa, also highlighted the significance of the collaboration between the two companies.

“As a total communications agency with over two and a half decades in the industry, Stratcomm Africa is delighted to work with SPRING PR, to support Armenian businesses looking to develop business opportunities in Africa.

In May 2019, we celebrated our 25th anniversary under the title of “Communications Excellence for Africa’s Prosperity in this Digital Age”, which gives expression to our company’s deepest aspirations. With dynamism and professional excellence, we will ensure that we enable the Armenian companies get their message down in Africa to raise their bottom line,” said Esther A.N. Cobbah.

***

SPRING PR is an award-winning PR and research company founded in 2009 specializing in the spheres of strategic communications, reputation management, events’ organization and researches. The company cooperates with a number of local and international large, medium and small enterprises, state institutions, non-governmental and charitable organizations.

SPRING PR is a part of global PR community, with professional involvement in such reputable international organizations as the International Public Relations Association (IPRA) and the Chartered Institute of Public Relations (CIPR).

Over the years, SPRING PR and its team have received top awards and recognition, including C4F Davos Awards (Communication for Future Davos Awards), IPRA Golden World Awards, Eventiada IPRA Golden World Awards.  

It is worth noting that in 2019, on the occasion of the 10th anniversary of SPRING PR, Yerevan hosted the biggest event in the international PR calendar –the Golden World Awards of the International PR Association (IPRA) and the Gala Dinner. About 120 experts, representatives of state agencies, executive officers of big companies, communication specialists from more than 50 countries were in Armenia for the event.

***

Stratcomm Africa is a leading agency in the field of communications and reputation management with a history of over 26years. The company specializes in the formulation and implementation of communication strategies for individuals, as well as for organizations, public and private sector institutions. Stratcomm Africa has supported numerous clients to communicate their message and position themselves in order to attain their objectives. Integrity, professionalism, teamwork, creativity and innovation as well as cultural sensitivity, characterize Stratcomm Africa’s approach to working with clients.