Former “Unistream” General Director Suren Hayriyan was appointed the head of PriceFree Inc. U.S.-based company, which will introduce the National Personalized Discount System (PDS) in the Russian market.

“We launched business in Russia, but it will become an international system. Beyond doubt, we will start operating in Armenia as well,” Suren Hayriyan told Banks.am.

According to him, Armenia will be among the first countries, where the product will be actively promoted.

“We are planning to launch it in Russia, in the first quarter of 2014. I am sure that the day our Armenian clients get an opportunity to hold PriceFree cards is rather close”, Suren Ayriyan said.

PriceFree smart-card holders will automatically get discounts in a number of system-partner outlets. Besides, PriceFree cardholders will have access to PFM option (personal finance management), which allows to see their expenses online, analyze and classify their basic items and discounts on them.

Suren Hayriyan left his post in “Unistream” in September, 2013.

“I decided to change my area of activity around a year ago. A partner of mine came up with the idea of a discount system, which appeared extremely interesting to me. We started negotiations with the U.S. Everything went on well. And we started acting in this direction,” he told Banks.am.

PriceFree Inc is a U.S.-based company, the headquarters of which are located in Palo Alto (the Silicon Valley). Suren Hayriyan is the head of the company owning 50% of shares.

“We realized that the market has matured for an innovative product, which will give an opportunity to manage the finances. In addition, it will allow users to take a different look at credits; after all, the need for them reduces if people have an opportunity to spend less”, Suren Hayriyan noted.