As part of Pernod Ricard group, Yerevan Brandy Factory held the third annual "Responsib’All Day" campaign on June 5.

Traditionally, the company holds the special thematic event with participation of all the employees during which the initiatives and programs of Pernod Ricard and Yerevan Brandy Factory aimed at responsible alcohol use are presented.

In particular, as of 2012, Yerevan Brandy Factory implemented a number of programs aimed at enhancing consumer and target groups awareness on negative outcomes of irresponsible alcohol use.

Such events were held by 18 800 employees of Pernod Ricard in a synchronic regime in various corners of the world.

During the event, the Pernod Ricard leadership presented 5 obligations announced earlier during the session of the International Center for Alcohol Policies (ICAP).  The main efforts will be made in the following areas:

- Restricting alcohol use among adolescents;

-Strengthening and expanding professional ethics codes in marketing;
- Providing consumers necessary information;
- Combating driving under the influence of alcohol;
-Attracting enterprises engaged in retail commerce to combating alcohol abuse.