Yerevan/Mediamax/. Today, Armenian Prime Minister Tigran Sargsyan and marketing “guru” Phillip Kotler discussed issues related to the establishment of a Marketing Superiority Center in Armenia.

The Prime Minister welcomed the idea and expressed readiness to assist to the establishment of the Center, Mediamax reports.

“Your visit to Armenia will give a new impetus to the development of marketing in our country. One of our most important tasks today is the modernization of the management system,” said Tigran Sargsyan.

For his part, Phillip Kotler said that there are good preconditions in Armenia for the development of marketing and it’s necessary to conduct a successive policy in this direction.

The interlocutors also discussed issues related to the implementation of marketing strategy in the spheres of tourism, education and information technologies.