Yerevan/Mediamax/. “Big Week of Marketing” started in Yerevan today and marketing guru Philip Kotler will deliver lectures in Armenia as part of the Week.

Chairman of the Armenian Marketing Association Aram Navasardyan said today that professor Kotler will deliver a number of lectures for managers, directors and students.

In particular, Philip Kotler will present his new “Marketing 3.0” conception and “Kotler Impact” company will give certificates to all the participants of the lecture.

According to Navasardyan, students, businessmen and directors of companies from Armenia, Iran, Georgia, Ukraine, Russia, Turkey and a number of European countries have submitted applications for participation in the lectures.

“Kotler Impact” Manager Fahim Kibria stated that the professor is waiting for his visit to Armenia with great enthusiasm.

“Armenia is a developing market and marketing specialists are interested in it. Kotler usually delivers one-day lectures but here he will spend 4 days. Within this framework, he will also meet the Armenian President, Prime Minister and government representatives”, said Kibria.

Philip Kotler will arrive in Armenia on November 13.