Yerevan/Mediamax/. Marketing “guru” Philip Kotler will present his new Marketing 3.0.concept in Yerevan on November 10 and 11.

The head of the “Philip Kotler in Armenia: 11.11.11” project Armen Sargsyan said today that Marketing 3.0 concept will be presented on CIS’s territory for the first time, Mediamax reports.

Philip Kotler will arrive in Armenia on the invitation of Armenian President Serzh Sargsyan.

“Kotler’s theory was applied by such countries as Singapore and Indonesia in the course of their development”, noted Armen Sargsyan.

He informed that TV programs, professional trainings and workshops for Armenian and regional specialists, representatives of business circles and students, as well as competitions will be held before Philip Kotler’s arrival. Information on all the events will be available on www.kotler.am starting from tomorrow.

International “Marketing Week” will be held in Yerevan from November 7 up to November 12, and an exhibition of innovative marketing tools and thematic conference will be carried out within its framework.

Philip Kotler\'s Excellence Center is scheduled to be opened in Armenia after Kotler’s visit.