Yerevan/Mediamax/. On the invitation of Armenian Ministry of Economy and Armenian Marketing Association, the international marketing professor of the US Northwest University, world famous economist Philip Kotler will visit Armenia in November.

The First Deputy Minister of Economy of Armenia Karine Minasyan stated this at the press conference, noting that Kotler will deliver lectures to the specialists of the sphere, Mediamax reports.

“While developing export-oriented industry conception, the researches of Armenian organizations showed that the main problem of the sphere is the lack of marketing”, said Karine Minasyan.

“Kotler Impact” Company Director Faim Kibria stated that Philip Kotler is to found “Kotler’s Marketing Center” in Yerevan, which will be the only one in the region. Besides, Kotler’s books are due to be translated into the Armenian language.