“Select Armenia” campaign kicks off

06.11.2018 | 11:12 Home / News /
#Business Armenia #Select Armenia
Aiming to boost Armenian exports and investments into our country, Business Armenia has created a marketing package presenting the country image and 6 sectors of the economy.

The material will be published with the brand name of “Select Armenia” and carry “Make Your Move, Select Armenia” slogan.

Made in English, it targets the international investors and businessmen aiming to reach the foreign markets.

The attractiveness of the Armenian economy is shown through the examples of pharmaceuticals, energy, agriculture, textile, IT, and jewelry sectors.

The marketing package includes videos (each roughly 2 minutes long), sectoral research, success stories, and printed materials.

The first video, covering IT industry, is already available.



The video represents people, numeric indicators, investment as well as business privileges and conditions.

According to the study conducted by the research and analysis department of Business Armenia, the export volume of the Armenian IT sector has increased by 38% annually over the last 3 years. The significant share of export was to the U.S., Canada, and Europe. Last year the sector has had exports of around USD 338.6 million, and 150 start-ups were founded.

The success stories include those of Microsoft Innovation Center, Benivo and Synopsis Armenia.

“This is a comprehensive and professional way to present Armenia’s investment and business attractiveness. The package does not contain all the indicators on the country. The main goal is to direct businessmen and potential investors to the Select Armenia platform, which provides detailed information about Armenia,” said Mr. Armen Avak Avakian, the CEO of Business Armenia.

“Business Armenia reserves all rights of the videos. The companies, media, and other organizations can freely use those to promote the investment and business environment of our country,” noted Mr. Armen Akhiyan, Marketing team leader at Business Armenia.

Doping company has made the videos.

“It took us four months to shoot the videos all around Armenia, including the marzes. We specifically filmed the videos to display the business environment of Armenia,” said Mr. Hovhannes Margaryan, Creative team manager at Doping.

Business Armenia allocated AMD 19 million to this project.
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