International payment system MasterCard plans to start testing Selfie Pay, a technology that enables users to make payment by blinking into mobile device camera.

TASS reports that the announcement was made by Mikhail Fedoseev, MasterCard Director of Business Development and Digital Payments in developing European markets.

According to him, the pilot project with credit organizations will be launched in November and mass introduction of the technology in Russia and worldwide is scheduled for early 2019.

This solution can be integrated into any app with which users make payments or other financial transactions.

“You open the corresponding app once, save a blinking selfe (it is the authentification method) and every time you want to buy something via the app, you just get the video mode and blink to confirm your identity. That is how you make the purchase,” said Fedoseev.

He stressed that the solution would be available for any movile device with video camera and would work in web app and shops.

MasterCard conducted a related survey, which found that 94% of the people polled in Europe wanted to make payments in that way.

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