The presentation of the production of “Ashtarak Kat” was held in Tbilisi in November 2012. It heralded the official entrance of the company into the Georgian market. After introducing its products in the neighboring country, opinions have been voiced that the company paves way for moving and establishing a production in Georgia.

Banks.am asked the press service of “Ashtarak Kat” to clarify the issue. The company stated that it will continue its activity in Armenia, and there are no plans to establish a production in Georgia yet.

“We will continue our activity in Armenia, expand and deepen cooperation with the Armenian farmers, promoting the development of our country’s economy,” the company reported.

“Since 2008, “Ashtarak-Kat” has been exporting ice cream to Georgia. Initially the export was directed to the Armenian consumers of Georgia, however the Georgian consumers also highly evaluated our ice cream, which forced us to gradually increase the export volumes of the ice cream, as well as the assortment of dairy products since November 2012,” the company’s press service reported.

To come closer to Georgian consumers, the company presents its production under the brand name “Ashtarak Dairy” not “Ashtarak-Kat”.

According to company’s representative, because of the short shelf life of dairy products, it’s a little bit more difficult to export them to longer distances.

“Today, our company is making its first steps on the Georgian market and constantly works to gradually increase the sales volumes. We believe that the production of “Ashtarak-Kat” will be available for a greater number of Armenian and Georgian consumers in Georgia soon.”