Each year 120 million trees are cut across the world. EasyPay suggests an end to this tradition promoting an alternative New Year campaign.

“The New Year miracle is not about cutting the trees down” – this is the New Year campaign idea of EasyPay. Ahead of the holiday, the company offers to plant a tree instead of cutting and throwing it away few days later.

Within the scope of the campaign, from Dec 1-31, EasyPay will plant 1 tree for every purchase by QR made via easywallet.

EasyPay’s head of marketing Tigran Parseghyan, notes that the initiative is an important part of the company's corporate social responsibility. Moreover, this year, more and more stores will offer cashback, hence doubling the New Year miracle.

At the end of the campaign, the company will share a report stating where and how many trees were planted as a result of the campaign.