Yerevan, February 22 /Mediamax/. Court of Appeal finally confirmed the rights of “VimpelCom” Company for “Beeline” brand in Armenia.

Mediamax reports referring RBC Daily newspaper that the leading Public Relations Manager of “VimpelCom” Artem Minayev stated that in mid-January the Court of Appeal of Armenia turned down the complaint of the Intellectual Property Agency concerning the issue of “VimpelCom” right for “Beeline” brand, this decision is final and is not subject to appeal.

“We are dealing with the issue of gaining the right for using “Beeline” brand in Armenia in the category “Communication”. At present, we are in the process of receiving confirmation of international registrations of our trade marks in the territory of Armenia”, Artem Minayev stated.

“The news is undoubtedly positive for “VimpelCom””, Director of the Analytical Department of Dresdner Kleinwort Wasserstein Yuli Matevosov believes.

““ArmenTel” brand had certain negative coloring – at the point of purchase of the company, “VimpelCom” operator was losing subscribers. The re-branding will help “VimpelCom” to get rid of the given negative effect”, the analyst believes.