Unibank has automated the process of providing unsecured loans to small businesses by incorporating new CRM-system, developed by Protobase Laboratories.

The bank informs that the new CRM-system will help them increase the effectiveness and quality of customer service, as well as speed up significantly the decision-making process in providing business loans and reduce the bank's expenses.

“The automation of filling and analyzing of loan applications will give us the opportunity to provide services in the shortest time, thus saving clients’ time,” the message reads.

Unibank’s specialist visits business loan applicant at his/her office, fills in the application form via the CRM-system, estimates a potential borrower’s business and solvency. The bank's decision on a credit application is provided to a client within the day of applying.

“The automation of the crediting process and availability of the credit conveyor for processing applications for small business loans allows Unibank to make customers’ profiles effectively and to estimate their solvency, thus excluding human factor in decision-making process. As a result, the bank successfully achieves the aim of having high-quality borrowers, speeding up the application processing and increasing the quantity of loans with concurrent reduction of the bank’s expenses,” the bank informs.

“Crediting of individual entrepreneurs and small businesses is one of Unibank's priority directions. Providing high-quality and effective services is the key factor that ensures competitiveness of the bank at the market. That is why we have expanded our cooperation with Protobase Laboratories and have introduced the innovative solution that allow to optimize  the work with our clients, offering them more convenient and quicker services, ensuring the reducing of  the bank's expenses,” said David Petrosyan, Vice-Chairman of Executive Board, Director for corporate business promotion and sales of Unibank.

According to him, this approach enhances significantly clients' loyalty to the bank and allows them to develop and build up lending for small businesses.

Unibank has cooperated with Protobase Laboratories since 2013. As part of that cooperation, Unibank has also launched ProtoCRM system, credit conveyor on retail credits.

The bank emphasized that owing to the incorporation of CRM system, applications on retail credits are processed in a minute. About 325 000 applications for consumer loans were handled by the bank in 2016 and more than 60% of them were approved.