Yerevan /Mediamax/. Reorganization of "Star" supermarket chain business supposes renewal of strategic marketing plans.

Mediamax was told in the press service of "Star", the aim of large-scale reorganization of business on the basis of international standards is provision of quality new level of development.

"The new strategy of "Star" supermarket chain will be built on the unique combination of three important factors of trade: low prices, optimal range of goods and European level of service. Maximization of customers` total content will become its main aim. Our chain always aims at customers` service of different social groups: from poor consumers to people with over average-income. The company plans to tighten this image in the target audience’s consciousness via clear orientation to content customers` interest of all categories", Executive Director of the chain Vahan Kerobyan stated.