Yerevan /Mediamax/. “ArArAt” brand helped Pernod Ricard consolidate in the Russian spirit market##.

Mediamax reports that, Head of Pernod Ricard Corporation Patrick Ricard said this in an interview to “Itogi” [“Results”] magazine.

“We have 15 strategic brands, but besides that, there are approximately three dozens of strong local brands, which allow us better consolidating in the market. For instance, if we did not purchase “ArArAt” brand once, our positions in the Russian market would not be the same, as they are today”, he stated.