The U.S. Embassy in Yerevan and the U.S. Commercial Service in Moscow, in partnership with Ameria Management Advisory Services, organized a one-day business conference focused on franchise business opportunities on September 22 in Yerevan.

The conference hosted over 50 business representatives and entrepreneurs. The event helped strengthen the growing commercial ties between the United States and Armenia by introducing American franchise businesses that are new to the Armenian market and already successful elsewhere in the region. The goal was to highlight these opportunities to Armenian businessmen and women who are looking to open their own businesses.

“I believe that franchise is the least risky format of business for foreign companies to enter the Armenian market and understand its peculiarities, and for local investors – to employ fully-fledged and successful business technologies,” said Director of Ameria Management Advisory Services Tigran Jrbashyan.

According to him, foreign investments ensure not only inflow of capital but also technologies, business processes, products providing human services.

“Armenia’s business environment is quite auspicious for franchising. The companies come to the places where intellectual property rights are protected. I think the field has been reformed in Armenia and has reached a level when franchising companies are interested in Armenia”, said Tigran Jrbashyan.

According to U.S. Chargé d’Affaires Clark Price, expressed the hope that the Embassy will manage to “set the stage for success by connecting Armenian businessmen and women to American corporations”.

The event also hosted 2 U.S. corporations, Papa John’s Pizza and Tutti-Frutti Frozen Yogurts.