From now on, FINCA Armenia will present itself with a new symbol, named Rolly. Rolly envisions being a caring, stable, and reliable partner for every client in financial services.

The launch of the new symbol took place on December 16, during an event organized to celebrate the 25th anniversary of FINCA's activity in Armenia.

"Rolly is not a rebranding; rather, it is the introduction of a new symbol under the umbrella of the FINCA brand. Rolly is a toy that, under the influence of external factors, oscillates in different directions but eventually stabilizes and restores its position. Many of our clients find themselves in such unstable situations, experiencing fluctuations at different stages of life, losing their financial stability and ending up in desperate situations. The role of FINCA is to be next to its clients in such situations, offering support and bringing stability during financial fluctuations. This is the essence of our symbol," said Irena Balayan, head of the marketing department of FINCA Armenia.

In 2024, FINCA Armenia will focus on creating and improving new digital products. The organization will launch the "FINCA" mobile application, providing maximum convenience, speed, and quality service for customers.

"During the previous 25 years, FINCA has primarily provided financial services in a traditional way, with limited use of digital technologies. However, in today's landscape, digital technologies are integral to various sectors of the economy, including the financial services sector. Therefore, our overarching goal in 2024 is to introduce an online lending system. The initiative is underway, and within a few weeks, we will have a new platform for automatic decision-making through the digital lending scoring system," said Vardan Haroyan, Chief Operating Officer of FINCA Armenia.

According to him, one of the biggest achievements in 25 years is the trust of the company's clients, the people who are with FINCA. "Our customers also contribute to the development of our products. We value their opinions highly and develop numerous services and products based on customer feedback."

FINCA Armenia's digital transformation, including the new mobile banking application, will be available after the New Year.

"Our customers will have the opportunity to use FINCA from home, office, or car, using a mobile phone. They will have their own accounts, be able to apply for a loan, and conduct business more conveniently. Our goal is to make doing business easy and comfortable for customers. We focus on assisting low-income individuals, so it is crucial to help them increase their income, assets, and create jobs. This transformation will enable us to reach more customers in the coming years," said Steven Hass, Chief Eexecutive Officer of FINCA Armenia.

FINCA Armenia currently operates 30 branches with 300 team members throughout the country, serving more than 20,000 customers, most of whom are small farmers and businessmen in the regions. Over the years, the company has played a significant role in the development of Armenian communities, implementing various programs aimed at increasing education, financial literacy, and entrepreneurship throughout the country.

"We are part of a global network, a global microfinance organization that is modernized in 15 countries around the world. FINCA International not only seeks to help its clients but also their communities. For example, we established a computer laboratory in Armavir in October. FINCA has also provided humanitarian aid to displaced Artsakh citizens," said Steven Hass.

Regarding the new symbol, the Chief Eexecutive Officer of FINCA Armenia noted that it is not only intended to attract new customers to FINCA but also to reassure existing customers that they are here to help withstand shocks and survive difficult times.