AI firm Anthropic, which created Claude, launched a blueprint for retailers to build their own shopping agents on the AI chatbot. The commerce agents will be able to support the consumer and merchant, and is being brought to retailers in partnership with Visa, Mastercard, and Accenture, Finextra informs.Jack Forestell, chief product and strategy officer at Visa, said: “AI will fundamentally reshape commerce, but trust must remain at the centre of every transaction. Merchants are telling us they want more control over how AI engages their customers.”Using the code plugin, retailers will be able to develop their own commerce agents. The shopping agent will be able to search within the catalog for what the user is looking for, remember customer preferences, build the cart for the customer, and answer queries.The merchant agent will provide support to those running the store by recommending pricing changes and promotions, tracking inventory, and analysing sales performance.Kath Gramling, global consumer goods, retail and travel lead at Accenture, commented: “Our latest research revealed that 85% are now open to collaboration with an AI agent and nearly three in four would trust a personal AI agent more than their best friend to make a purchase on their behalf.” The partner of Fintech section is Tweet Views 182