The National Competitiveness Foundation of Armenia, along with 10 Armenian travel agencies, will represent Armenia at World Travel Market annual exhibition, which will take place in London, UK from November 4-7.

Armenia and Artsakh will share a joint booth.

This year, an estimated number of 5000 travel agencies from around 184 countries and more than 47,000 global travel professionals are expected to take part in the exhibition.

Within the framework of the Silk Road program, Armenia as a travel destination will be featured in a special presentation.