The annual Doing Digital Forum (DDF) - Armenia’s leading platform for digital transformation, innovation, and policy dialogue - has been honored with double awards at the International Public Relations Association (IPRA) Golden World Awards 2025 winning in the Technology and Country/Region categories. 

The Forum participated in the competition with its campaign Doing Digital Forum: Armenia as a Technology Hub. The ceremony took place on October 3 in Accra, Ghana, bringing together leading communication professionals and experts from around the world.

As Armenia advances its nationwide digitalization strategy, SPRING PR organizes the annual Doing Digital Forum - a central platform that brings together government, the private sector, and global thinkers to explore technologies shaping tomorrow’s economies and to position Armenia as a bridge between regional innovation and global expertise. 

Tatevik Simonyan, Founder of the Doing Digital Forum and Co-Founder of SPRING PR Company, noted that the dual victory underscores the Forum’s influence in both technology and national positioning: “This double recognition means a lot to us - it reflects the very purpose of the Doing Digital Forum: to create a platform where government, business, and global experts converge to exchange ideas and shape the digital future. Through “Doing Digital,” Armenia has become a true meeting point for innovation and collaboration, and we are proud to see that vision recognized on the international stage.” 

Over the past three years, The Doing Digital Forum has evolved into a year-round platform that has been highlighted by leading international outlets such as Forbes, Yahoo Finance, and the Associated Press, among many others. Beyond visibility, it serves as a catalyst for influence - transforming participants, speakers, and partners into ambassadors of Armenia’s digital transformation and strengthening the country’s position within the global digital ecosystem. 

Philip Sheppard, Secretary General of the International Public Relations Association, congratulated the winner, stating: “This was a great double accolade for SPRING PR. Both these categories Technology and Country/Region are highly contested. The judges were impressed with the creativity and also the scope of the Forum.”

Since its inception in 2023, the Doing Digital Forum has welcomed more than 3,000 participants and over 60 internationally recognized speakers from across Armenia, Europe, the Middle East, and beyond. Over the years, it has established strong partnerships and collaborations with key institutions shaping the digital landscape.

Extending her gratitude to the Forum’s partners and supporters, Tatevik Simonyan added: “This achievement is shared with everyone who has believed in the idea of Doing Digital from the very beginning -  thank you to our partners, speakers, and supporters who continue to expand its impact and help strengthen our collective voice in the global digital innovation journey. Hence, this victory also belongs to Armenia.”

These partnerships have included representatives from the Government of Armenia, the Central Bank of Armenia, Arca, Visa, McKinsey, Deloitte, Amazon Web Services, Edgar, Dunn & Company, the Singapore University of Social Sciences, Apricot Capital, Ameriabank, Fast Bank, Fastex, Ucraft, Hoory, and the Information Systems Agency of Armenia (ISAA), among others. 

The 2025 IPRA Golden World Awards honored 98 campaigns from five continents for creativity, strategic vision, and measurable impact, marking also IPRA’s 70th anniversary and the inauguration of its 2026 President.  

Uniting leading communication professionals from more than 95 countries, the Golden World Awards are regarded as one of the highest distinctions in modern public relations - often described as the “Oscars of PR.” The awards honor initiatives that advance societal, technological, and cultural development and exemplify excellence in professional communication worldwide.

Among the winners of the IPRA Golden World Awards 2025 are major international companies such as McDonald’s, Adobe, Kia, and others, as well as Armenian Armswissbank with its Climate Intelligence: Armswissbank Leads Green campaign.

The full list of winners is available here.