Once again, this year HSBC Armenia organised its traditional Toy Drive.

The bank said in a news release that through the efforts of “SOS Children’s Villages” Armenian charitable foundation, the letters of around 250 children from 35 communities of the Kotayk region addressed to Santa Claus reached the employees of the bank, who visited the region. The employees distributed gifts and helped create an unforgettable day for the children who believe in Santa.

Irina Seylanyan, Chief Executive Officer of HSBC Armenia, noted that Toy Drive is a community support program, which has been implemented by HSBC Armenia for 15 years.

“As a part of our corporate social responsibility, our bank implements numerous projects aimed at contributing to improving the lives of our communities. However, this initiative is special for us, as thanks to the program many children believe that their New Year’s dreams that seem improbable can come true,” Irina Seylanyan said.

Since 2007, as part of the HSBC Youth Opportunities Programme, HSBC employees around the world have been purchasing toys for children from disadvantaged backgrounds and delivering them to the offices of local partner charity organisations.