Ahead of the New Year and Christmas holidays, Byblos Bank Armenia and the Soldier’s Home Rehabilitation Center joined forces to come up with a festive initiative.
 
As part of the initiative the bank clients and partners received creative compositions, carefully crafted by wounded soldiers.

The bank said that this initiative is part of the Beauty by Soldiers program, the first business project of the Soldier’s Home, entirely curated and run by the veterans themselves.

“Compositions are carefully crafted by wounded soldiers, featuring ethically bred butterflies inside organic glass frames. The program aims at helping wounded soldiers adjust to civilian status and improve their quality of life, finding a meaningful job and becoming self-sufficient is core to embarking on their social reintegration journey,” the bank said in a news release.

“Our Christmas initiative this year is an opportunity to give back to our brave countrymen, and to contribute to the well-being of the community we are privileged to serve. At Byblos Bank Armenia, we feel a deep sense of gratitude for the defenders of the Homeland. This is why we encourage and support the Beauty by Soldiers program, benefiting our servicemen’s successful reintegration into public life,” Byblos Bank Armenia CEO Hayk Stepanyan said.

Soldier’s Home Rehabilitation Center plays a pivotal role in servicemen’s post-deployment well-being.
    
“The Beauty by Soldiers project is based on the model of social entrepreneurship. The organization engages disabled veterans who create compositions with natural butterflies. The purpose of this business project is to address the employment problem of our beneficiaries by providing them with work and stable income. Our plan is to scale up such programs by recruiting more veterans and involving them in other forms of art, too,” Soldier’s Home director Haykuhi Minasyan said.  

Proceeds from the sale of Beauty by Soldiers special butterfly gifts total AMD 16,000,000. The entire amount will help address the educational, social and health problems of the Soldier’s Home beneficiaries.