Yerevan /Mediamax/. Final decision on VivaCell rebranding is not made yet, General Director of the Company Ralph Yirikian stated in Yerevan## today.

Mediamax reports that Ralph Yirikian said this, delivering in the American University of Armenia a lecture, dedicated to the third anniversary of the first call made in VivaCell network.

Ralph Yirikian informed that at present the company is carrying out a research of the market on the attitude of the population to the possibility of a rebranding. He noted that as for now, only the design of the logotype with the use of the MTS Company’s red color has undergone changes yet.

“If the research of the market shows that the society has positive perception of the new image of the Company, we will carry out full rebranding, and if our subscribers do not wish it to happen, other variants are also possible, including the use of two brands side by side - VivaCell and MTS”, Ralph Yirikian stated, answering the question of Mediamax.