Yerevan /Mediamax/. VivaCell mobile operator is getting prepared for rebranding, after the realization of which## it will be named “MTS-Armenia”.

Mediamax reports that the Chief Executive Officer of VivaCell Ralph Yirikian told “Capital” newspaper about this. He noted that the company has started realizing a stage-by-stage rebranding, in particular, the re-design of the logo using the brand red color of MTS is already carried out.

“The deadline for realizing the rebranding is not yet defined, but in the end our brand will be named “MTS-Armenia””, Chief Executive Officer of the Company stated.

Ralph Yirikian also stated that VivaCell will launch by the end of the year a network of third generation (3G), which at the initial stage will be available in three largest cities of Armenia.

In the beginning of the year, answering the question on the prospects of VivaCell rebranding, the Chief Executive Officer of MTS Leonid Melamed stated in an exclusive interview to Mediamax:

“VivaCell has a very strong brand, one of the best national brands, which means that we should be very careful and considerate in our decisions. We should clearly realize that MTS brand will become a push for the growth of the Company’s business in Armenia, like it happened, for instance, in Uzbekistan, Ukraine or Belarus. On the other hand, we want to be sure that the rebranding, if it is necessary, will become not only a change of the sign and the logo, but that it will also establish additional opportunities for our subscribers”.