The main global annual event Davos Online Communications Summit 2021, organized by the World Communication Forum Association in Davos, is uniting outstanding professional speakers from more than 20 countries. It will be held on February 25.

The newly elected Davos Mayor Philipp Wilhelm will officially open the Davos Online Communications Summit.

The Summit titled “Leadership During Turbulent Times” will address the critical communications and leadership issues that have dominated the Public Relations industry during a turbulent 2020, and how education is responding to COVID-19.

WCFA President Maxim Behar said: “We have been doing Communications Summits in Davos, Switzerland for more than 10 years and going online is expected to make the event bigger and more impactful than ever before. It will bring together the global public relations industry to people’s screens, giving them opportunity to engage in a great learning and networking environment with high-levelled professionals from all around the world.”

Prominent leaders and global communications experts will share their experiences through keynote speeches, thought-provoking virtual panel discussions and Q&A sessions.

Tatevik Simonyan, co-founder of SPRING PR, will participate in a panel discussion on “Education: Its Present, its future” along with the leading specialists in the field of communication. Armenian SPRING-PR company started the new 2021 year enrolling in one of the largest international professional networks - World Communication Forum Association, based in Davos, Switzerland. Tatevik Simonyan assures that the cooperation with the World Communication Forum Association is especially important within the scope of becoming a part of the international professional community and being able to respond effectively to the nowadays challenges.

In her “PR identity-loading changes. The future is now” report Tatevik Simonyan will be speaking about the new challenges and demands that PR specialists face. She will also touch upon topics such as new transformations in communications during this rapidly changing reality.  

The challenges and achievements of PR education in Armenia, the importance of transmitting practical skills to the students and the education models and experience of SPRING-PR company will also be in the scope of Simonyan’s keynote speech.

“It seems changes are yet to come, but the time for them has already come. And through practical knowledge and experience-based education it is possible to address flexible responses to new challenges,” - says Tatevik Simonyan.

This year’s confirmed speakers are: Hotwire Global CEO Barbara Bates, Omnicom University Dean Karen van Bergen, Edelman Africa CEO Jordan Rittenberry, WCFA Co-Founder and ex-President Yanina Dubeykovskaya, BOD Founder & Managing Partner Saurabh Uboweja, DonValley Reputation Managers Managing Director Solly Moeng, Fuller Consulting Managing Partner Lesley Mclean, Rollins College Chair Communications Department Hesham Mesbah, Clue to the Zoo Founder Nurul Shamsuri, Spring PR Co-Founder and Director Communications & International Relations Tatevik Simonyan, ICCO Ethics Chair and Netprofile Founder Christina Forsgård, Emerald Public Relations CEO Zsofia Lakatos, HAL24K Global Training and Delivery Manager Sjaak Koole, ORCA Affairs CEO and ex IPREX Global President Michael Schroeder, Global Alliance for Public Relations and Communication Management President Justin Green, Peterson Integrated Communications CEO Peter Mutie, PR Newswire Country Manager Mai Anh Le.

The Summit will start on February 25 at 6 pm (Armenia time) and will be free for all participants here.