Yerevan, November 5 /Mediamax/. Marketing specialists of a number of commercial banks and credit organizations of Armenia participated in the “Branding as a tool of marketing” training, organized by the Armenian BSC Company and the Russian “Zharkin and Partners” Agency.

As the BSC Director Samvel Gevorkian told Mediamax, the active participation of the banking specialists in the training evidences the increasing speeds of interbank competition.

Marketing specialists of “Cascade Bank”, “ACBA-Credit Agricole Bank”, “Inecobank”, “VTB-Armenia bank”, “Aregak” and “Kamurj” universal credit organizations participated in the training.

The participants of the training got acquainted with the new conceptions of brand-management.