By the results of the fiscal year, Yerevan Brandy Company (YBC) sales grew by 55% in Kazakhstan.

Sales and Marketing Director of YBC Karine Madelrieu told that in the interview to Atameken Business Channel.

“It’s of particular importance to me that we are focused now not only on large cities of Kazakhstan, but also on working with the regions. It’s significant for us not only out of commercial interests, but also in terms of bringing our brand to bigger number of consumers. Experience showed that our clients in Kazakhstan are very fond of the Ararat blends,” the YBC representative said.

Karine Madelrieu informed that the company would introduce the first ultra-premium brandy of Ararat blends, 30-year-old Erebuni to Kazakh customers until the end of the year.

When asked if Armenia’s membership in EAEU affected YBC’s activity in Kazakhstan, Karine Madelrieu replied:

“Of course, EAEU provides for certain liberalization. However, the preferences operating within the bloc can be applied on the logistic part now. For instance, such format of economic integration annulled customs clearance for cargo transportation within the member states of the union. Nevertheless, we cannot say that leads to decrease of product cost. The brandy market is quite rich in Kazakhstan, so our team is working in a very competitive environment.”