Armenian wine-making companies cannot occupy the niche of Georgian wines on the Russian market

28.04.2007 | 16:55 Home / News / News /

Yerevan, April 28 /Mediamax/. The embargo for import of Georgian wines to Russia did not influence on the volumes of export of Armenian wines to the given country at all, the Chairman of the Union of Armenian Wine-Makers Avag Harutiunian stated in Yerevan today.

Mediamax reports that, speaking at a news conference within the framework of the international forum on the market and the law on grapes and wine-making production, taking place in Yerevan, Avag Harutiunian described as “incommensurable” the export volumes of Georgian and Armenian wines to Russia.

According to him, before the placement of embargo, Georgia exported to Russia 40mln bottles of wine annually, and Armenia – 500-800 thousand bottles.

Avag Harutiunian stated that the potential export capacity of Armenian wines makes maximum 3-4mln bottles a year. He also noted that the main consumer of Armenian wines in Russia is the Armenian Diaspora, which today uses as much wine, as it did use before the placement of embargo for the Georgian and Moldavian wines.

All this, according to the assessment of Avag Harutiunian, suggests that the Armenian wines cannot occupy the niche on the Russian market, which previously belonged to the Georgian production.

The Director of the French SYGIL Consulting Company François Bobrie, answering the question of Mediamax on how French wines could appear in the Armenian retail network at the prices lower than the national wine production prices, noted:

“Unfortunately, law quality French wines appear on the Armenian market, which, of course, influences the reputation of the French wines on the whole. This can become a lesson for the Armenian exporters not to export to external markets brandy of bad quality”.

It is expected that following the results of the forum, there will be a resolution approved on establishing an association of wine-makers of 10 countries of the Black Sea basin.

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