Enterprise Holdings Inc. - the world's largest car rental company - announced its entrance into Armenia with new franchise partner TravelCar, as well as the partnership's intention to soon operate in Georgia.

In the coming months, the Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car brands will be available to customers in Yerevan.

"Enterprise and TravelCar are well aligned in that they are both committed to the highest standards of customer service," said Arsen Sukiasyan, General Manager and Co-Founder, TravelCar.

"Our growth in Europe and the Middle East is a reflection of the global reputation and strength of our brands. This partnership in Armenia and Georgia is the latest example of our efforts to ensure our loyal leisure and corporate customers can enjoy the high quality customer service no matter where they are traveling in the world," said Peter A. Smith, Vice President at Enterprise Holdings.

Enterprise Holdings currently operates in more than 85 countries and territories worldwide.