Interview with Sargis Harutyunyan, Director of Noventiq Armenia

- Mr. Harutyunyan, could you please tell us the story of Noventiq Armenia?

- Our office in Armenia was opened in 2008. It has now been 17 years. During this time, we have grown from a local branch of an international company into a mature technology partner working with the country’s largest organizations - in banking, government, manufacturing, and retail.
At the core of our work has always been not just a “sales” approach, but engineering thinking: we never propose a solution without first understanding why the client needs it. That’s why many of our projects are not one-time implementations, but long-term partnerships.

 - Noventiq is an international company present in dozens of countries. What does being part of such a group mean to you?

- It gives us a strategic advantage. We are connected to global expertise exchange, participate in international projects, and test new technologies first-hand. At the same time, we remain fully local: all solutions are adapted to the realities of the Armenian market.

We understand how business operates here - what constraints exist, which approaches work and which don’t. That’s why in Armenia, Noventiq is not just a local office of a global company, but a center of expertise with a deep understanding of the local market.

We are not just another IT service provider. We are part of an international structure with real depth and local involvement. We speak the language of business, not only the language of technology. And we are not here temporarily - we are building a long-term story.

 - How would you define the mission of Noventiq Armenia today?

- We want IT in companies to be not an expense, but a strategic asset. This is not just rhetoric - it is a necessity. Modern business is too vulnerable without a mature infrastructure: data, processes, access, scalability - everything must be under control.

Our task is not to sell a separate product, but to build with the client an architecture that will work both now and five years from now. And at the same time, to be by their side - not only at the implementation stage but also in daily support.

 - Which areas are most relevant for businesses in Armenia today?

- The first is information security. We see increasing maturity in this area: if earlier companies thought about it after the fact, today cybersecurity is integrated at the strategy level.

The second is cloud solutions. More and more companies are moving to hybrid or fully cloud-based models, showing strong interest in Microsoft Azure, Microsoft 365, and other solutions.

The third is technical consulting and support. Business needs not only a platform but also confidence that it is configured correctly, maintained, and scalable when necessary - especially in large organizations.

 - What approach do you take when working with clients?

- We always start with questions. We need to understand the context, expectations, infrastructure, and the maturity of the team.

Only after that do we propose solutions. We don’t provide “magic buttons” or throw around trendy terms like “AI” if they don’t add real value. We honestly tell clients when the problem should be solved not by software but by rethinking processes. And it is precisely this honesty that our partners value.

 - What are your development plans for the coming year?

- We are expanding our team and strengthening expertise in three key areas:

•    Cybersecurity - from Zero Trust architecture to vulnerability assessment and endpoint protection;
•    Cloud transformation - migration, optimization, support;
•    Integration and consulting projects, including in the banking and public sectors.

We also plan to organize educational formats: technical workshops, sessions for IT directors, and informal discussions with business owners. We want the market to better understand that technology is not complicated when you have a reliable partner by your side.

 - How do you assess the development of the IT market in Armenia?

- The potential is enormous. Businesses want to change - this is obvious. The demand for mature, systematic approaches is growing. More and more companies are moving away from the principle of “implement and forget” and are realizing that IT is a living organism that requires constant attention.

I believe that IT in Armenia is not only about exports or startups. It is also about building a mature infrastructure inside the country - so that local businesses grow not through chaos but through sustainable, well-thought-out solutions.

Noventiq is not a company of one product or one technology. We know how to speak with businesses, not only with IT departments. We are here to support, explain, and work together.

Yes, we are part of a large international company, but everything we do in Armenia is genuinely local.

 - What would you like the business community to know about Noventiq Armenia?

- That behind our solutions are not just presentations but real people with real expertise and deep involvement. That we have been here for 17 years and are not going anywhere. And that we don’t just sell products - we build partnerships.

If a business needs clear, honest, and professional technological support - we are always here.