Visa has launched a stablecoins advisory practice to provide insights and recommendations to guide banks, fintechs, merchants, and businesses in Europe on market fit, strategy, and implementation.

The value-added service offering by Visa Consulting & Analytics comes as the stablecoin market cap surpasses $250 billion.

“Our new dedicated Advisory Practice is designed to bring practical insights and tailored recommendations for our clients to unlock growth and stay ahead, including the adoption and implementation of robust stablecoin and digital asset solutions”, said Claudio Di Nella, European head at Visa Consulting & Analytics.

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