Zurich Insurance Group has deepened its commitment to digital innovation by investing in Ominimo, a fast-growing InsurTech startup focused on AI-powered motor insurance.

Ominimo’s core product leverages machine learning to price risk with an unmatched level of granularity. Rather than relying on a limited set of variables, the platform analyses hundreds of factors-from vehicle size to urban infrastructure-to refine risk models in real-time.

This data-driven approach has helped Ominimo rapidly capture 7% of Hungary’s motor insurance market, selling over 300,000 policies in its first year and achieving profitability.

Zurich’s German subsidiary, DA Direkt, has signed a distribution agreement with Ominimo to roll out co-branded motor insurance products across Europe.

The rollout will begin in Poland this spring, with future launches planned in Sweden and the Netherlands, and further ambitions to expand into more than ten European markets.

The financial details of the deal were not disclosed by either party, but sources close to the matter report that Zurich acquired a 5% equity stake in Ominimo for €10m, valuing the startup at €200m.

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