Bank of America announced that more than 5 million clients now use the digital financial planning service Life Plan, making it the company’s most rapidly adopted digital feature of all time. Available within the Bank of America mobile app and online banking platform, Life Plan offers a personal digital experience that enables clients to set and track near- and long-term goals based on their life priorities, and better understand and act on steps toward achieving them. Since launching nationally one year ago, account balances among Life Plan users have increased by $34 billion.“Life Plan’s ability to help clients set and pursue their unique financial goals shows how personalized planning and timely, relevant insights can drive engagement and positively influence the way people manage their financial lives. At Bank of America, we are providing clients with best-in-class digital experiences to help them meet their financial needs today and successfully plan for the future,” said David Tyrie, Chief Digital Officer and Head of Global Marketing at Bank of America.Available in English and Spanish, Life Plan delivers a holistic view of a client’s financial goals and helps track progress toward them. Top five goals being set by Life Plan users include: Budget and Start Saving (35%), Improve Credit (27%), Save for a Large Purchase (22%), Buy a Home (21%), and Save for Retirement (18%).Millennial and Gen-Z clients are the most active users, accounting for 62% of the Life Plans created, with Gen X and Baby Boomers making up 35%. Students are another active client group, creating 20% of Life Plans. The partner of Fintech section is Tweet Views 129459