Sberbank is working on a pilot geoanalytics service for businesses and regional authorities.

Sberbank representative Stanislav Kartashov told RBC that the service will analyze banking transactions of Russians, compare them with the information about the physical location of retail outlets and recommend business solutions in the field of real estate management, for example, where it is more profitable to locate a store.

The data can be also used to understand migration flows in large cities, for example, how residents move between the city and the suburbs, for urban and transport planning.



The new service will become one of the tools of SberAnalytica platform announced on October 13. This platform will sell consumer expertise: information and analytical reports, recommendation models, monitoring of economy sectors, assessment of customer profile, etc. The key areas of expertise are the public sector, real estate, large and medium enterprises.

Data sources are:

- cash and non-cash money flows of individuals and legal entities, which cover 90% of the population and 60% of organizations;
- transactional activity in Sberbank card terminals, which 70% of outlets are equipped with;
- cards and ATMs of Sberbank;
- open data, data of the partners and subsidiaries of the bank.

All information will be provided in an impersonal form.

At the moment, Sberbank has 96.9 million active private and 2.6 million active corporate customers, an ATM network of 51.6 thousand devices, an acquiring network of 2.2 million POS terminals.

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