On November 26–27, 2025, in the Armavir region, ARFIN Universal Credit Organization and the European Bank for Reconstruction and Development (EBRD) held a joint initiative – an advanced training course on “Digital Marketing,” designed for women entrepreneurs managing micro and small businesses.

The training aimed to help existing and growing businesses make effective use of modern digital tools, increase their sales, and strengthen their visibility across digital platforms.

Throughout the program, participants explored the strategic foundations of digital marketing, targeting tools, as well as the algorithms of social media platforms and the principles of placing advertisements effectively.

“Supporting women’s entrepreneurship and enhancing digital literacy in business are among the key priorities of our program. This training helps women entrepreneurs gain confidence in using online platforms, build sustainable growth strategies, and reach new customers,” said Zara Ohanyan, National Program Manager of the EBRD’s Advice for Small Businesses program in Armenia.

“ARFIN continues to demonstrate its social mission by supporting small businesses operating in the regions. We are confident that investing in knowledge creates the most long-term value, especially for small enterprises. Enhancing digital skills enables our clients not only to keep pace with the evolving market demands but also to develop more efficient management, sales, and customer engagement systems – ensuring sustainable business growth,” noted Karine Sarkissian, Member of the Board of Directors of ARFIN UCO and Chair of the Social Activities and Customer Protection Committee.

The cooperation between ARFIN and the EBRD SME Finance and Development Group aims to equip women entrepreneurs with practical knowledge, support their digital transformation, and contribute to the strengthening of the local economy.