The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) held its 'Experience Abu Dhabi' Roadshow in Yerevan, Armenia, offering local travel trade professionals an in-depth overview of the unique experiences, events, promotions, and business incentives that Abu Dhabi has to offer.

The event showcased growth opportunities in Abu Dhabi’s tourism sector to Armenian travel partners, while also facilitating key meetings between representatives from Abu Dhabi’s hotels, destination management companies, and Armenia’s leading tourism stakeholders. This direct engagement fostered deeper connections between both markets, allowing travel professionals to gain insights into how they can further develop mutually beneficial cooperation.

Armenia is emerging as one of the top contributors to Abu Dhabi's tourist traffic. Significant growth is projected in the near future, as the number of Armenia’s tourists visiting Abu Dhabi is expected to increase by 42%, reaching an estimated total of 19,600 visitors. This anticipated growth reflects the increasing popularity of Abu Dhabi among travelers from Armenia, fuelled by targeted efforts to promote the emirate's rich cultural experiences and leisure attractions.

The roadshow event offered tour operators, travel agents, and airline representatives from Armenia an ideal platform to explore new opportunities, strengthen partnerships, and develop strategies to meet the evolving needs of travellers. By participating, these professionals gained valuable knowledge and insights, enabling them to tailor their offerings and enhance customer experiences.

In addition to fostering collaboration, the roadshow provided an in-depth look into Abu Dhabi’s diverse year-round tourism offerings, catering to all budgets and featuring the latest updates in leisure, entertainment, and incentive travel. It showcased the comprehensive toolkits, services, and resources readily accessible to DCT Abu Dhabi’s travel partners. The event also introduced Armenia’s travel trade to the new Experience Abu Dhabi Experts e-learning programme, equipping partners with the essential knowledge, skills, and tools to effectively promote Abu Dhabi.

Aligned with DCT Abu Dhabi’s vision to create opportunities for its partners in an ever-evolving travel landscape, the Experience Abu Dhabi Roadshow in Armenia supported the broader goals of Abu Dhabi’s Tourism Strategy 2030.