Yerevan /Mediamax/. For the first time in Armenia, “Ameriabank” will implement## a competitive mechanism of bond placement, in contrast to the so far widely used fixed-yield bond placements. Press service of “Ameriabank” informed Mediamax on this, reminding that it realized its first underwriting transaction with “IMEX GROUP” LLC, the founder of the retail-chain of “Ideal System”, well known construction materials shop-saloons, as well as “Thermotech”, heating and air conditioning systems shop-saloons. The Prospectus for the public offer of corporate bonds was registered by the CBA on 1 September 2008.“Ameriabank” stressed that a competitive mechanism of bond placement implies that for the first time in Armenia corporate bonds will be placed with investors according to their quoted yields, but not exceeding 11.50% yield to maturity.The second innovation, implemented by “Ameriabank”, guarantees that investors are granted with an unprecedented opportunity of selling the bonds back to the issuer, after a year, at a par value (embedded “put” option), which, in fact, transforms these debt instruments into one-year maturity investment tools.Subscription is open both for organizations and individuals. The closing date for submission of applications is 10 October 2008. Funds raised from placement of bonds will be channeled to financing the strategic development of the “IMEX GROUP”, particularly for the development of the retail chain and expansion of production capacities.The Prospectus for the public offer of bonds is published at www.ameriabank.am and www.idealsystem.am. Investors may receive hard copies of the Prospectus at “Ameriabank” CJSC, 2 V. Sargsyan St., Yerevan, and/or at “IMEX GROUP” LLC, 25 Tbilisi Ave., Yerevan. Tweet Views 5952