On February 6, IDBank started a new banking culture in Armenia with the opening of its new branch. The Visa Signature card was presented on the same day.

IDBank is the first in Armenia to introduce this premium card, with which the clients of IDBank will be able to enjoy the bank’s Individual and Privilege Services, as well as the benefits provided by the bank and Visa.

“Affluent consumers represent an enormous opportunity and are part of Visa strategy for driving cashless payments in the Caucasus. Visa Signature goes with a number of travel, shopping and lifestyle benefits from Visa and our global partners, it also gives our banks a great differentiating opportunity as they can add their own features to the Visa Signature card which would particularly appeal to their clients. I’m sure that with a new Visa Signature Card ID Bank cardholders will have an ultimate affluent experience while ID Bank will be able to drive their card business and strengthen clients’ loyalty,” said Cristina Doros, Visa Country Manager for the Caucasus region.

“Visa Signature card gives a number of opportunities that make it attractive and convenient.

With this card with a unique design, you’ll get premium individual service, which includes the whole package of Privilege banking: individual service, privileged service conditions, an opportunity to organize business meetings, and a children’s corner where professional referees will take care of your children. Visa Signature cardholders will receive a 10% discount on idworking services. You will also receive a whole package of other benefits: Cashback from online purchases, high income on the positive debit card balance, and an opportunity to have a credit line. The Visa Signature card also offers free access to premium lounges of airports, Lounge Key, 24/7 Concierge service, Travel Insurance, Medical Assistance, special premium class discounts, discounts all over the world and much more,” said Head of Marketing Department of IDBank Tatevik Hovhannisyan.

IDBank Development Director Karen Nalbandyan has noted that the bank will continue introducing new banking services, adding:

“IDBank will take a completely new approach towards cards by 2020. We have developed a different concept that will make card products easier and simpler for our customers. Wait for the news soon. We are introducing a new culture not only in banking but also card services.”

Visa Signature card can already be ordered at the bank branches or via an online application.

More information about the new card is available here.