Former deputy chairman of VTB Georgy Gorshkov will become chairman of the Board of Wildberries Bank, the fintech direction of the combined Wildberries-Russ company.

As reported by RB.ru, this information was confirmed by the company’s CEO Tatyana Kim. Gorshkov’s candidacy is currently under review by the Central Bank, and he will officially assume the position after approval.

Gorshkov formally joined the company on July 14 as head of the fintech direction, which includes Wildberries Bank. Since then, he has been overseeing the launch and development of financial services for marketplace users in Russia and other countries of operation.

For Wildberries Bank, Gorshkov’s appointment is not just a personnel strengthening, but a strategic move. In his new position, he will be responsible for shaping a long-term fintech strategy, developing banking products, and creating convenient financial services. It is about a large-scale transformation of the customer experience within the Wildberries ecosystem, where the focus will be on internal payment solutions, microloans and much more.

Wildberries Bank has operated under the WB brand since 2021. At that time, Tatiana Kim acquired 100% of shares of Standard Credit and announced its transformation into Wildberries Bank. In 2023, the company announced that development of fintech would be one of its priorities for the coming years. With its own banking infrastructure, Wildberries will have an opportunity to strengthen payment infrastructure, improve customer experience and make the platform more convenient for both consumers and business partners.

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