The Russian online retailer Wildberries has launched an artificial intelligence-based algorithm that analyzes the history of price changes and places items with real, not fake, discounts at the top of the search results.

RB.ru reports that users can use the service by turning on the “profitable first” filter. The service works in the application and on the website of the marketplace.

“This is a unique tool that has no analogues in the online retail market. It will allow consumers to receive information about real discounts, as well as protect entrepreneurs from unfair competition by other market participants,” Wildberries press service said.

At the same time, Yandex.Market will launch a special algorithm to identify unreasonably high prices on the site. Such a measure aims to protect conscientious sellers, their offers will receive more views on the storefront of the website.

The algorithm will compare the prices of the product on the website and other marketplaces. At the same time, there will be no restrictions on setting the final prices on the site, it is still set by the seller. If the algorithm detects an unreasonable overpricing, the seller will be notified accordingly.

“We are talking only about the goods, the prices for which sellers increase deliberately on Yandex.Market, taking advantage of the opportunities to reach a wider audience. We are not talking about setting a lower or upper price limit, we are talking about a fair attitude towards our customers,” the marketplace explained.

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