Sberbank has decided to create a Laboratory of neurosciences and human behavior, which will conduct researches in neurophysiology, social psychology and cognitive science.

The bank has announced via its press center that the research and development results will be introduced in the daily operations of Sberbank Group.

Research supervisor of this new laboratory will be Andrey Kurpatov, President of Higher School of Methodology, famous scientist, author of over a hundred studies, creator of systemic behavioral psychotherapy and the methodology of thinking.

Sberbank’s laboratory will operate in St. Petersburg and Moscow.

According to First Deputy Chairman of Sberbank Executive Board Lev Khasis, the primary goal of the laboratory is to achieve complete relevance of the bank’s communications and produce ecosystem for the needs of people.

“We want to use the laboratory’s developments to form an emotional bond with everyone exposed to our products, and we view that bond as the basis of our competitiveness. Andrey Kurpatov combines the competence of businessman and scientist, and he has great experience in managing complex media projects and large-scale research. We welcome him to Sberbank’s team, and we are certain that together we can build a unique scientific laboratory with significant practical effect for our business,” said Lev Khasis.

“The importance of human factor has never been as huge as now, when we are transitioning to digital economy. The world is changing: management systems are growing more complex and people expect better governance and customized service. Large businesses begin to realize the necessity of integrating the latest scientific knowledge about humankind in their operation. By opening this laboratory, Sberbank demonstrates again its strategic leadership,” said Andrey Kurpatov.

The partner of Fintech section is