Indiegogo crowdfunding platform will sell real estate shares on the blockchain.

According to Theverge.com webpage, the new real estate scheme will give people the opportunity to buy shares of the St. Regis Aspen hotel, in the form of digital tokens, using US dollars, Bitcoin or ether.

This way the hotel is looking for USD 18 million of investment in security tokens.


Technically Indiegogo will not deal with tokens outright. The money will go from investors to the Aspen hotel, with Indiegogo promoting the deal with a landing page.

The webpage writes that it’s part of a broader trend of companies launching asset-backed cryptocurrencies instead of normal tokens. Many cryptocurrency enthusiasts see these asset-backed coins as a more stable and legitimate alternative to ICOs.


“Hard assets are less speculative and they’re likely to pan out in the future. Security tokens “will be the future”,” Indiegogo co-founder Slava Rubin said.

According to her, security tokens create new opportunities for investors as well.

“Imagine real estate — not everyone can own a piece of it. But with this method, they potentially could,” Slava Rubin noted.

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