Visa UK has revealed a litany of new measures designed to protect small businesses and combat ‘friendly fraud’.

According to Visa, 9 out of 10 small businesses have reported an increase in this type of fraud over the last 12 months, in which cardholders dispute a legitimate purchase with their card issuer.

Visa’s research claims that up to 20% of sales have been disputed, for reasons such as a child making a purchase on their parent’s device, a gym-goer who forgets to cancel a membership and customers claiming they have not received their orders, or it has arrived damaged.

The new framework introduced, Visa Compelling Evidence 3.0 (CE3.0), gives businesses the opportunity to discover whether the charge is valid and authorised by the cardholder, providing merchants with an additional level of protection, while not impacting consumers who have a legitimate claim.

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