SPRING PR agency’s Let’s Care Armenia! project was awarded the Communication 4 Future Davos Awards 2017, held on March 14 in Geneva, Switzerland. SPRING PR is awarded for in Pro Bono of the Future (pro bono = for the public good) category.

The company notes that the award is given for showcasing outstanding results in non-commercial communications and charitable projects.

“When we were developing the concept of social responsibility for the company, we saw a project, which would be aimed at providing our team with an opportunity to give publicity to important issues for our country through the activities of the company, urging the public to become a caring society. The result was our Let's care, Armenia! project. C4F Davos award is very important for us, because our idea was appreciated not only by local but also by communications’ authoritative international community. Surely, we would not succeed in the realization of our idea without our partners support, state, public and international organizations, experts, and of course the media, our journalist friends. This award also belongs to them,” Co-founder of SPRING PR Company and leader of Let's care, Armenia! project Tatevik Simonyan said in her speech.

Let's care, Armenia! project is aimed at revealing socio-economic, ecological, cultural and other vital and strategic issues in Armenia’s development, stressing the importance of participation of each member of society in solving these issues and raising the level of civic and corporate responsibility and care.

The prestigious C4F Awards were launched in 2010, and this is the 8th edition. There are 23 nomination categories for the Awards under three divisions: Personal, Corporate and Start-Ups.

The organizers received 86 applications in 23 categories this year. There are representatives from 30 countries and 5 continents among the nominees.

C4F award recognizes highly professional and globally remarkable organizations and individual communicators with a creative approach and unique vision of the future of communications.