Visa, a global leader in digital payments, has officially established its legal entity in Yerevan, marking a key milestone in its long-standing presence in Armenia. This development brings Visa even closer to its partners and clients, reinforcing the company’s commitment to the growth of the Armenian market.

“We are proud to mark a significant milestone with the establishment of Visa Armenia’s legal entity,” said Diana Kiguradze, Visa Regional Manager for the Caucasus and Moldova. “Visa has proudly operated in Armenia for over two decades, cultivating strong and enduring partnerships across both the public and private sectors. Throughout this time, we have championed the adoption of innovative payment technologies, significantly expanding access to digital payments for thousands of Armenian consumers and businesses. This latest milestone underscores our unwavering commitment to being a trusted ally to local stakeholders and accelerating Armenia’s journey toward a digitally empowered economy.”


Ani Alebyan has been appointed as the Business Development Director of Visa’s newly established legal entity in Armenia. In this role, she will continue to serve as the primary point of contact for all Armenian clients, focusing on strengthening partnerships and advancing innovative payment solutions across the market. To further support Visa’s commitment to the Armenian market, local team is expanding and strengthening its role to be even closer to the partners. 


“Armenia is a vibrant and fast-evolving market, eager to embrace innovations and advanced technologies,” commented Ani Alebyan, Visa Business Development Director in Armenia. “As consumer and business demand for seamless digital payment options grows, Visa’s activity in Armenia continues to accelerate. In recent years, we have introduced innovative technologies that are transforming the payment landscape and creating value for both consumers and businesses.”