Visa’s Issuer Challenge sparks strategic thinking in Armenia’s financial sector
29.01.2025 | 10:55 Home / News / Visa Voice /


Visa, a global leader in digital payments, successfully hosted the Issuer Challenge in Armenia two-day event where teams competed to develop the most innovative and profitable debit and credit card portfolios, navigating realistic market challenges and leveraging expert insights.
Participants, representing local banks, faced multiple business challenges, each requiring strategic decisions to protect and grow their portfolios’ profitability. During the event, educational sessions provided participants with knowledge and skills on how to analyze customer segments, optimize sales and pricing strategies and drive portfolio. Visa’s international expertise drove engaging discussions.
The event was concluded by Visa University’s comprehensive feedback session, equipping teams with actionable takeaways for practical use cases.
“The entire process was transparent and followed predetermined rules.
This initiative reflects Visa’s ongoing commitment to fostering industry growth and supporting financial institutions in driving financial inclusion, improving digital payment infrastructure and navigating market environments effectively,” Visa said in a news release.
Views 12230
Participants, representing local banks, faced multiple business challenges, each requiring strategic decisions to protect and grow their portfolios’ profitability. During the event, educational sessions provided participants with knowledge and skills on how to analyze customer segments, optimize sales and pricing strategies and drive portfolio. Visa’s international expertise drove engaging discussions.
The event was concluded by Visa University’s comprehensive feedback session, equipping teams with actionable takeaways for practical use cases.
“The entire process was transparent and followed predetermined rules.
This initiative reflects Visa’s ongoing commitment to fostering industry growth and supporting financial institutions in driving financial inclusion, improving digital payment infrastructure and navigating market environments effectively,” Visa said in a news release.